Sam McLeod
Sam McLeod is currently helping local service business owners, become locally famous through personal branding. His main focus is creating software to automate the processed use to create personal brand websites, auditing tools, and the Google Knowledge Panel verification process. He is an avid AI user, as he believes that the use of AI can optimize time and peoples abilities. In addition to this he is also studying Exercise Physiology and Finance at BYU-Idaho. Sam’s end goal is be a Lighthouse in the Sports Business world and create opportunities for younger athletes to take their careers to the next level.
Sam McLeod's Early Life & Values
Thought Leadership & Media Presence
Beyond writing, Sam is active on social media and in industry circles. He frequently shares tips, success stories, and behind-the-scenes looks at his work on platforms like LinkedIn, Facebook, and Instagram. (In fact, he often posts snapshots of his journey – from client wins to team adventures – giving followers an authentic glimpse into his life as an entrepreneur.) Sam’s friendly, genuine voice online has earned him a loyal following and over a thousand combined followers across platforms. He engages with his audience by answering questions and encouraging others who are on similar paths.
Sam also isn’t shy about stepping in front of the camera. He has appeared in podcast interviews and video segments to discuss marketing strategies. In one recent video, Sam sat down with Dennis Yu – the industry veteran who mentored him – to talk about building billion-dollar ad strategies and the power of AI prompts in content creation. Acting as an interviewer and host, Sam drew out Dennis’s lessons from managing over $1 billion in ad spend, making that knowledge accessible to viewers. In another feature on the Local Service Spotlight YouTube channel, Sam shares his own story in a segment aptly titled “From Missionary to AI Innovator: How Sam McLeod Is Empowering Local Entrepreneurs with Tech.” This piece highlights his personal transformation and the vision he brings to the table. Whether he’s interviewing a marketing powerhouse or being interviewed about his own expertise, Sam comes across as knowledgeable, curious, and passionate about his craft.
Colleagues have also invited Sam to speak at live events. For example, he’s been spotted demonstrating new marketing AI tools side-by-side with Dennis Yu at digital marketing conferences, showing business owners how technology like ChatGPT can be used in “agent mode” to automate content tasks. Sam’s ability to break down technical concepts and focus on results (rather than just the tech itself) resonates with audiences. In every appearance, he reinforces his personal brand as someone who brings substance and authenticity to marketing.
Sam McLeod's Personal Life
Outside of work, Sam McLeod remains grounded and family-oriented. He often credits his family and faith for keeping him humble. Sam still carries the lessons of his missionary service – compassion, discipline, and a willingness to listen – into his daily life. He’s known among friends for his positive attitude and willingness to help. He’s a voracious reader of business, technology, and self-improvement books, always looking for that next insight to apply (or to share with his team). He also enjoys travel and outdoor adventures – not a surprise given his upbringing amidst Canada’s natural beauty and ranch lands. These interests help Sam maintain a well-rounded life and often spark creative ideas that he brings back into his work.
In conversation, Sam is just as likely to bring up a lesson from his grandfather’s workshop or a quote from his favorite book as he is to mention the latest AI tool. This blend of old-school wisdom and new-school innovation makes him relatable to an audience far beyond the tech scene. It’s clear that for Sam, building a business is deeply personal: it’s about honoring the values passed down to him and leveraging his talents to make a positive difference.